T-shirts are one of those wardrobe staples that will never go out of style. When done well, you can capitalize on the ubiquity and staying power of the t-shirt. Custom made shirts also still have an impact in 2022.
Here’s why.
Custom Shirts Go with Everything
A custom t-shirt literally goes with anything. Sure, t-shirts go with jeans or sweats. But they also go with a blazer or slacks.
When it comes to outfitting your team, you create a unified look when they wear matching shirts. You can have more than one color, especially if your team coordinates which color they wear on which days. Or, you can keep every day the same look and color, which makes recognizing your employees easy for customers (and potential customers!).
Even if it weren’t for the visual recognition, your team matching each other creates a feeling of camaraderie. Think about the stands at a sporting event. The players and fans matching really creates an impact!
Custom Shirts are the Ultimate Marketing Tool
Spark interest in your brand with quality custom made t-shirts online.
Billboards are a great way to get seen. Well, your branded t-shirts are walking billboards! Assuming that your employees and customers interact with other people and go other places, your walking billboards get noticed.
T-shirts are also a great way to start conversations.
Networking is still a vitally important business growth strategy. An estimated 85% of new employees are found through networking. In today’s challenging hiring environment, that’s a really important aspect of networking.
But when it comes to brand recognition, brand growth, and trust, good, old-fashioned handshaking matters–even if today it might be an elbow bump.
People tend to trust a brand more when they recognize it, particularly when they know someone associated with it. When you put your team in matching custom shirts, you build that trust.
What’s more, brand ambassadors are the future of marketing, or so marketing experts say. When you sell or give away your t-shirts to your clients (and would-be clients!) you create brand ambassadors and generate brand engagement.
So, to some up the marketing benefits of custom t-shirts, they:
- Unify your team
- Generate team spirit
- Create brand impressions
- Serve as walking billboards
- Start conversations
- Create networking opportunities leading to new hires
- Build brand trust
- Generate brand engagement
- Create brand ambassadors
That’s a lot of ROI for a wardrobe staple! Your jeans can’t do that.
T-shirt Screen Printing is So Versatile
Sometimes a business will have a hard time envisioning the ideal t-shirt for their organization.
Of course, brand recognition is important. On average, it takes 5-7 brand impressions for someone to recognize a brand. If your colors and log constantly shift, you dilute impact. Well-known brands insist on consistent logos, fonts and colors across all platforms, and you should too.
But within such parameters, your shirt design still has lots of versatility. Your messaging includes everything from the colors and fonts, to the texture and shape of your shirt. How you wear or display them sends messages too, and your customers will follow suit.
With that in mind, you can easily create a custom, screen-printed t-shirt for anything, including:
- The launch of your startup
- A new marketing campaign
- Directing attention to a particular project
- A fundraising event
Even a simple question can spark conversations. For example, if you’re launching a new product, let’s say tea, you can contrast your product with something engaging. Your shirt might just ask, “What’s in your morning mug?” Then include a QR code, right there on the shirt, and link to a landing page launching your best breakfast tea blend.
Whatever you decide, your t-shirts can be funny or serious, poignant or sarcastic–whatever best fits your brand and project.
When it comes to t-shirt screen printing, the possibilities are as limitless as the custom ink choices!
We Specialize in Brand Impact
Ready to see what a custom t-shirt project can do for your brand?
At T-shirt Labs, we specialize in brand impact. Sure, we use custom screen-printed t-shirts to communicate about people and products, but it’s more than that to us. We love to help businesses grow through great design!
So contact us to see why custom-made shirts matter for your business.
